Caribbean Bottling Company (CBC), local producers of Coca-Cola and Dasani products, sponsored and provided hydration during the annual Hugh Campbell Basketball Tournament.

Presenting sponsor, Powerade, kept athletes and spectators refreshed throughout the highly anticipated competition. With a variety of flavors such as: Lemon Lime, Mountain Berry, Fruit Punch and Grape consumers had their pickings to choose from.

Jazmin Darling, Assistant Marketing Manager for Caribbean Bottling Company shared the company’s motive for supporting on a larger scale this year.

“The Hugh Campbell Basketball Tournament has been a staple in the community for years. While we have always supported, we wanted to increase our sponsorship this year. Giving back to the youth and community is a key pillar in our mission statement and we wanted to ensure that our impact was felt,” she said.

In addition to providing products, CBC also offered attendees exclusive Powerade promotional items to mark the tournament. Resistance bands, tee shirts, pens and branded wristlets to name a few were fan favorites during the competition.

Powerade brand representatives distributed the various promotional items while also providing insightful details on Powerade’s health benefits.
With the successful completion of this year’s competition, CBC looks forward to continuing its relationship with the Hugh Campbell Basketball Tournament.