Caribbean Bottling Company (CBC), local producer of Coca-Cola products, launched its second annual Bahamas Goombay Punch Cup at The Best of The Best Regatta recently held at Montague shores. The competition, which is open to all B-Class vessels this year, is determined by cumulative points totaled from three major Regatta events (Best of the Best, National Family Island and Long Island Regatta). The victor, who will be announced upon the completion of the Long Island Regatta in June 2024, will receive a $5,000 cash prize, a $8,000 stipend towards advancing the national sport for their island’s junior sailing club, and exclusive congratulatory cans from September 2024 until January 2025. In addition to the competition, six limited edition Bahamas Goombay Punch cans are now available throughout The Bahamas featuring distinctive designs of select B-Class Regatta sloops (Ants Nest II, Barbarian, Cobra, Eudeva, Lonesome Dove, and Susan Chase).
“Bahamas Goombay Punch, a Coca-Cola heritage brand, is synonymous with Bahamian culture. During our last campaign, which was open to A-Class vessels, we were pleased share with both visitors and locals alike, ice cold complimentary samples of Bahamas Goombay Punch and various promotional items, further adding to the cultural excitement as they cheered on their favorite sloops.” said CBC’s Marketing Director, Jonathan Thronebury. “Since celebrating the New Legend, winners of the inaugural Bahamas Goombay Punch Cup, we were determined to keep the energy going and decided to relaunch the competition to B-Class vessels this Regatta season.”
In addition to the launch of the new campaign, CBC also sponsors the local Regatta organizers to further ensure a successful event. Historically, CBC consistently supports Bahamian cultural events and most recently made a substantial donation to the One Family Junkanoo group in sponsorship of the 2023 Boxing Day Parade.
“These are the things, that we as Bahamians, hold dear and are wanting to showcase to the world. Our culture is an expression of our people and something all Bahamians should be proud of.” Concluded Thronebury.